What is the Amazon Brand Registry?


Why did Amazon create the Brand Registry?
The Amazon Brand Registry was introduced to help combat IP infringement and counterfeit products from making their way into the marketplace. Amazon has faced a number of lawsuits from brands attesting that not enough was done to protect their intellectual property or to stop the flow of counterfeit products being sold. The Brand Registry not only identifies brand owners and their authorized resellers, it also helps them enforce their standards that brands must meet in order to sell on the Amazon Marketplace.
Who is eligible to join the Amazon Brand Registry?

What do I need to do to register?

1. Complete the Amazon Brand Registry Application

2. Submit a live website

3. Submit an official email address
Avoid using free email addresses (GMail, Yahoo, etc). It’s better to use an email address linked to your official website – i.e. [email protected].4. Product Images and packaging with visible branding

5. Unique identifiers or key attributes

In conclusion…
