What Is DataDiveBefore we begin, let’s take a look at DataDive Tool for Amazon Sellers. DataDive is positioned as a tool to research products on Amazon. It lets you select a range of competitors in your product niche, and then takes all their data – from keywords they’re using, which ones they rank for, and the quality of their listings – and turns it into a super spreadsheet. DataDive calls this a Master Keyword List. The good thing about DataDive is that it’s compatible with the major Amazon marketplaces including North America, Europe, Japan and Australia. It’s not a fancy program either, DataDive is a Chrome extension and pulls data from Helium 10, Keepa, Google Trends and of course Amazon Seller Central. If you’re using those tools for research, it’s designed to speed that up. We’re talking about warp speed. For example, if you’re looking to get into Amazon (and believe it or not, it’s still a good time to start selling on Amazon in 2022), you can use DataDive to calculate potential profits of Amazon products and find markets you can enter. If you sell in a hot market, you can use it to assess the strength of a competitor’s listings. If you’re an aggregator, you can measure the strengths and weaknesses of the listings of a brand you could potentially invest in. For our purposes, we’re using DataDive to understand which search terms customers are using to find your products and which keywords the best sellers in the game are using (and in some cases not using!). WANT TO LEARN HOW TO SELL ON WALMART? CLICK HERE
1. Getting Started with Data Dive Tools for Amazon SellersFor the purposes of this article, we’re going to assume you’re already a member of Helium 10 and have signed up for DataDive. If not, this article will be waiting for you. For everyone else, let’s continue by making a basic search on Amazon. We’ll be using the main Amazon desktop site version for this article. When using DataDive to build your perfect listing, the first thing you’ll need to do is look at your competitors. Fortunately this step is very easy. Rather than search for individual competitors, you search for your product and find competitors that also sell it. As a general rule of thumb, the more niche your search, the lower the search volume. Since we want to cover only the very best competitors, we’re going to make our search as general as possible. Here we will search for an essential household item: a kettle.
2. Start from the Amazon Search PageAmazon is giving us over 2000 results for “kettle”. The good news is that we don’t need to dive that deep. Why? It goes without saying that the majority of sales happen on the first page. That’s why we want to start our research from there. For the purpose of this quick guide, we will keep it simple. The longer tail your search, the more relevant will be the competitors you will find on Amazon.
Editors note: As we say on DataDive your results are as good as your competitors list – since the tool. will get it’s keywords from the competitors you will select. Anyway, even from a broad / generic research from a short tail keyword such as “kettle” you can get great results by choosing the right competitors.If you’ve set up everything, we can begin adding products instantly. Next to each product will be the green button Add To Tray. Click it. You will want to search for a variety of products RELEVANT to your future listing. Example: if the kettle you will write about is electric, don’t populate your list with stove top kettles. However, sometimes it can be beneficial to add a few similar but different (substitutes) items in your research. In the case of kettles, we might want to add one stovetop kettle or maybe add a kettle and teapot set. That way we expand the type of keywords we will eventually get. What this does is add it to your DataDive ASIN Tray where all the individual products you want to research are collected. We’ll take a look at it later. The other option, Niche Dive, will draw up a list of closest competitors, hero keywords and recommended keywords. Not a bad option to quickly assess the competition. What we’ll typically do is add a selection of products from the first page (while ignoring sponsored products). For the most part, these products will typically have the best Amazon SEO which also means they’ll have a quality listing we can study and improve upon. Of course a product might rank on the first page on Amazon because of a great PPC campaign or a change in pricing or another reason. To ensure we’re only adding products that consistently perform well and not a flash in a pan, we need to add products from somewhere else. And no, not from the second page!