Did you know that Amazon Japan is the 4th largest Amazon marketplace in the world?This blog post is a guest post by 7 Figure Seller Summit, one of the leading Masterminds, Mentoring, and Masterclasses to help you Build, Scale, and Exit your Ecom business. If you’re interested in learning all it takes to start selling in Japan, this blog post is for you so buckle up! And if you want to meet best-in-class speakers and like-minded Amazon Sellers who are already selling in Japan, or planning to – just like you – don’t miss the chance to join the upcoming 7 Figure Seller Mastermind in Tokyo, Japan! Use this discount code for a $300 off on your ticket price: 7FSJM-DAVIDE
Why Sell on Amazon Japan?There are over 100 million shoppers buying on Amazon Japan and Amazon has recently overtaken Rakuten as the #1 ecommerce platform in Japan. The graph below shows the number of visitors to popular online retailers in Japan as of December 2022: If you are already selling on Amazon US or EU then Amazon Japan is a great way to scale your business using your existing SKUs and reach new customers. However, before you say “konichiwa” to Japan, there are a few things you need to consider to ensure success. Today we will outline the 7 steps to start selling on Amazon Japan like a pro.
Step #1: Product Market Fit AnalysisThe first step to selling on Amazon Japan is to conduct a product market fit analysis. You need to know if your product is going to have demand in Japan, the level of competition, and if it is a good fit for the Japanese market. To conduct this analysis, you can:
- Use Helium 10 to start with your keyword research, search volume, competition, reviews, etc
- Do a search on /www.amazon.co.jp for your product
- Use Brand Analytics to discover Search Frequency, Bestsellers, and Amazon internal data and trends
- Check Google and YouTube image search to see if Japanese people are using the product.
Step #2: Check Product RegulationsJapan can be stricter than Europe when it comes to certain products. There are 4 key categories that are get more scrutiny from Japan regulators:
- Medical devices
- Plastic products that touches food or drink