After passing 1 trillion USD of value in 2017 and promising even more for 2018, the Chinese online market is definitely very appealing to any e-commerce company. If you are planning to tap the Chinese market with your products or services, then opening and running a Wechat Official Account is a must do thing! Wechat, the all-in-one-app owned by Tencent Group is a whole unique ecosystem itself. From chatting in private or in groups, or paying electricity fees and sending money to your friends, to call taxi or play game like the one that got viral “honor of kings” where you can compete and play with your friends. No wonder Wechat recently reached 1 billion active users. Read on if you want to know how to get more followers on WeChat! For a brand that opens its official account, there are 2 ways to build a fanbase: -Organically due to a good brand awareness and communication, slower to get a lot of fans, but these fans are of a better quality –Paid (Media buy or KOL), where you are paying to advertise on Wechat to get more visibility from Wechat or any local influencers that will promote your account. Chinese KOL and influencers work in a slightly different way from the western ones, but the work process is pretty much the same. READ MORE: The Complete Guide to Influencer & KOL Marketing for Amazon Sellers In this article we are going to share with you 5 tips to grow you fan base organically, or without a massive budget, that can apply to any industry no matter how many fan/followers your brand already has.
Thought provoking read! I quite enjoyed the article, really makes you think/question the way to approach this whole thing. Good to know there are better ways to do with much better results.
I will give it a go. Thank you !
Thanks Gregory, feedback appreciated!