3. Always start from the bottom: begin contacting the mid-low level reviewers/influencers/social media profiles and little by little escalate to the higher levels, as your product gets more popular and there has been already somebody writing about it.

How To Evaluate if a Media Partner is Good or Not for You?

Here you will have a general overview of the website, you can see whether a potential partner is a good fit or not, and you can also pretty much imagine how expensive they will be.

2. Traffic Overview

The traffic data is just an estimation. My suggestion is to combine different sources of data regarding this matter to have a better idea of the real stats.

3. Referrals

Referrals are very important for your final purpose: if a website is sending a lot of links to Amazon, it is a great fit. This means that they are redirecting their users to products on Amazon and they are probably making use of Amazon Affiliation Marketing services.

Take a look also at the incoming traffic (referring sites): webmailtin and libero are some of the main mail providers in Italy: this means that the website is driving traffic to their pages via email marketing. A great opportunity for you to explore more newsletter/email marketing campaigns with them.

4. Audience Interests

This is quite straightforward: the main interests should be matching with your products, or your products will probably be not accepted for a review, or they might have low performance.

There’s much more information to be discovered on Similarweb.com about your potential influencers, go and have a look!

Put It All Together

You will want to add several elements to it, to be able to track the actual performance of your partners including:

• Action Type
• Channel
• Brand
• Product Model sent for review
• Media Name
• Contact email
• Date
• Budget Spent
• Review URL
• ROI performance calculation.
  

Understand that a good influencer/blog/website is a channel where users go to find the information they are looking for. You want your brand and products to be there, when relevant to their searches and interests.

Ultimately, the entire objective of your work will be to create and maintain a long term, profitable relationship for both parties. You want to do this because each influencer will work with you as a preferred sales channel and informational channel for your customers’ niches.

The more great relationships you will have with different influencers, the more target audiences you will be shown to. Easy as it sounds. But very hard to achieve.

How to Achieve the Best Results

What you want to create is a virtuous circle of cooperation and interests between these 3 players:

1. The Media – Influencer
2. The Brand (You)
3. The Customers – Audience.